Writing an essay A process analysis essay an Example of the Topic Essay Types by

Composing an article: A procedure investigation exposition In opposition to legitimate conviction, composing an article isn't a simple assignment. It requires great getting power, with phonetic aptitudes and an incredible capacity for sensible introduction. Need exposition test on Composing an exposition: A procedure examination article theme? We will compose a custom exposition test explicitly for you Continue The initial move towards a decent paper is to be sure about one's phonetic abilities. These can be gained by understanding books, magazines, diaries and so forth. To compose great e says ceaselessly, one needs to create perusing as a propensity. When the subject of the paper is picked, one needs to gather data regarding the matter. The primary sources data are web destinations got to throughpopular web indexes like google and yippee, books, magazines and diaries on the theme. This is the stage wherein one needs to comprehend what different creators need to state regarding the matter picked. It is significant that the subject is surely known, and the contentions, descriptionsin the explored data are very much fathomed. The data gathered fills in as rawmaterial which will be formed into a last article. The following stage is to investigate the data. The contentions in favor and against the point, byvarious creators should be comprehended. These contentions can be cases, reasons or evidences.This is where clearness of the substance is accomplished. Contingent upon the idea of the topic,the content must be assembled and examined. For instance an exposition on globalization wouldrequire legitimate investigation of different positive and negative impacts of globalization, though anessay on Darwin's hypothesis of development, will have data regarding confirmations that he hadgathered and dissected. To compose an article on Pyramids of Egypt, the author needs to firstunderstand its philosophical and geometric contemplations and convictions. Toward the finish of this stage, thewriter has a moderately decent information regarding the matter on which he needs to compose. When the data is gathered and broke down, the essayist begins being innovative and helpful. The whys, uncertainties and whats' identified with the subject should be asked andanswered by him. Such inquiries will help in forming a profound knowledge into the subject. This will likewise help in age of new, unique thoughts regarding the matter. At that point comes the phase of acquainting the peruser with the subject and defining a theory. This is the most significant stage, as it will choose the shape article is going to take. In light of the insightgained, the essayist needs to frame a proposal. The paper is only sponsorship the announcement made inthe proposal with legitimate contentions, information, realities, and confirmations which are gathered. Planning agood proposition is a prime necessity of a subjective paper. When the theory is characterized, the paper must be organized. This infers orchestrating the overallsequence of the thoughts that are to be advanced, to back the proposal. When this is done, the detail composing begins. The thoughts as organized previously, should be disclosed to the minutest detail. Thelanguage style ought to be basic, and request to the peruser so that he must choose between limited options butto acknowledge the theory. These passages must be basic yet intense. The last stage is the end. This is a basic pressing of whatever is said before in theessay, however quickly. Presentation, proposition, body and end are the fundamental organs of agood article. Every single great expositions should be written in this succession. A decent article additionally has flawless language, according to syntactic perspective. All spellings andpunctuation marks should be checked. Great utilization of sayings will unquestionably beadvantageous. The main dependable and basic approach to accomplish this is to make the first draft,revise it as the subsequent draft and reexamine it again for the last exposition. This will guarantee phonetic flawlessness. When the paper is decidedly ready, the last advance is designing it and giving the appropriatecitations. Legitimate references guarantee that the peruser can without much of a stretch allude back to the source on the off chance that he wantsany extra data. APA, MLA and Chicago are the mainstream reference styles References: Johnson Tom, How to compose an exposition: 10 simple advances, August 2004, Retrieved on 27 July 2007 from: http://www.aucegypt.edu/scholarly/authors/

A Complete Guide to 2019 Interview Questions

A Complete Guide to 2019 Interview Questions The hardest piece of getting ready for a meeting is the obscure factor. Despite the fact that you can make suppositions about what you’ll be asked, you never know without a doubt until you’re there in a tight spot. Without a doubt, you’ll be gotten some information about your employments, your aptitudes, and your experience-yet there are loads of various ways any given questioner can go. While it is difficult to anticipate with 100% precision what may be tossed your direction, you can put forth a valiant effort to get ready for the various situations you may see on talk with day. The most asked talk with questionLet’s start with THE inquiry question. The alpha. No ifs, ands or buts, the mostâ askedâ interview question in presence is â€Å"Tell me about yourself.† It’s a simple ice-breaker, and it lets the questioner begin to get a feeling of what you’re like as a candidate.Here’s how you can answer it:Tell Me About YourselfYou r Elevator PitchThis will in all likelihood be the primary inquiry you’re posed in any prospective employee meeting, so it’s totally basic you have your reaction prepared to go.Interview questions estimating personalityUnlike the great â€Å"Tell me about yourself,† questions estimating character are significantly increasingly unprecedented, unobtrusive, and complex. These are by and large inquiries the business has custom-made to gauge your character and howâ it would mean the obligations ofâ their open position.Here are some examples:Ethical Interview QuestionsBehavioral Interview QuestionsHypothetical Interview QuestionsBrainteaser Interview QuestionsSituational Interview QuestionsProblem Solving QuestionsThese questions can be precarious on the grounds that it’s not frequently away from sort of answer the business needs to hear. An individual recruiting somebody for a bookkeeping position may consider somebody with a withdrawn character a superior fit for the activity than somebody who parties it up each Saturday, and bad habit versa.Interview questions you’re not expectingIt’s more uncertain that you’ll be asked any of these meeting inquiries, however as you can never make certain of anything in the meeting game. It’s consistently a smart thought to prepare:Interview Questions You’re Not ExpectingRemember, these inquiries exist, which implies they were totally asked at some point. Don’t be the intervieweeâ that gets captured like a deer in headlights when confronted with aâ â€Å"gotcha† question.Here are some extra inquiries that you probably won't be expecting:â€Å"How would you fire someone?†Ã¢â‚¬Å"What’s your concept of the ideal day?â€Å"â€Å"You’re driving down a dull street, during a wild tempest. You drive past a bench†¦.â€Å"The â€Å"biggest challenge† talk with questionIf the questioner asks you an inquiry like, â€Å"Wh at’s the most troublesome piece of being a [current work title]?† or â€Å"What was the hardest piece of your last job?† here are ways you can outline your strugglesâ to make yourself look awesome:The Biggest Challenge Interview QuestionsQuestions identifying with salaryThe request for employment process has various separate stages: applying, talking with, bid for employment, at that point compensation exchange and acknowledgment. Most bosses adhere to this, and let the cash talk hold up until things are further along. In any case, on the off chance that they hop the firearm and approach you in advance for a) your present compensation or b) wanted pay, what do you do?Interview Questions Relating to SalaryInterview Questions About Your Current SalaryQuestions about pay are critical to remember. An ever increasing number of states are passing enactment about what potential bosses can and can’t get some information about your compensation history, so ensure you recognize what your state’s current approaches are, before you hand over that data to an interviewer.Illegal talk with questionsOut of numbness or cleverness, a questioner may attempt to get data out of you that the organization isn't permitted to factor into their recruiting choices. Nonetheless, you’re not committed to answer them-and in reality you shouldn’t. Your fight plan ought to be to make sense of why they’re asking (regardless of whether it has direct ramifications for the activity itself), and to choose whether you ought to answer.Illegal Interview Questions11 Unethical Interview Questions You Don’t Need to AnswerRed Flag QuestionsSome of the hardest inquiries you’ll experience may be unlawful, so it’s essential to realize what the peril zone questions are, and why you don’t need to answer them. Also, if there’s a beyond the field of play question being asked, don’t alarm. Simply state you donâ₠¬â„¢t feel good noting it, and deftly steer the subject to something different you’d like to share about yourself.The hardest kinds of questionsWhen you’re in a tough situation, all inquiries tossed your direction appear to be intense. A few, however, are more earnestly than others, similar to the ones underneath. Keep in mind: your questioner not just needs to get a decent feeling of what you will reply, yet in addition how you handle the weight. Remain cool and calmly inhale, in any event, when you’re battling to think of an answer. Study these inquiries and prep yourself for whatever may come your way.Tough Interview Questions That Are Very CommonThe Hardest Interview Questions of 2016The 10 Toughest Interview QuestionsHow to Answer the Toughest Interview Questions9 Super-Tricky Job Interview Questions and How to Answer ThemWild card questionsAnd at long last, here are some extra inquiries that didn't fall into a specific class, however are essential to prepa re for:â€Å"Can I contact your current employer?â€Å"â€Å"Why have you had such a large number of jobs?â€Å"â€Å"Aren’t you overqualified for this position?â€Å"â€Å"Why Should I Hire You?â€Å"What you ought to ask themAnd exactly when you think you’re done preparing for each conceivable inquiry you can get in a meeting, there’s still more work to be done: you have to prepare the inquiries you’re going to pose as well. You ought to consistently, consistently have inquiries for your interviewer.4 Questions to Ask toward the End of an InterviewAsk These 10 Interview Questions to Impress Your Hiring ManagerThe Most Important Question You Need to Ask in an InterviewNow that you’re arranged for what you’ll need to state and ask on talk with day, don’t neglect to clean off your fortunate meeting outfit and catch up on that non-verbal communication too. Good karma, and upbeat talking!

Creole linguistics Essay Example | Topics and Well Written Essays - 500 words - 1

Creole phonetics - Essay Example Further examinations shows that they have a few parts of their source language, notwithstanding. Caribbean essayist Kamau Brathwaite presented the term creolisation and from that point forward, both Caribbean and non Caribbean analysts have started a mission for additional investigations. Rex Nettleford, Sidney Mintz and Sally Price are a portion of the people who have made commitments. Creole has become field of study in etymology and in the district too. The meaning of creole fluctuates. Its importance can go from language type to social and racial recognizable proof. To show up at a fundamental definition one needs to look at the chronicled nature. Numerous essayists have guessed the cause of the term creole. Some case that it is associated with Spanish and additionally Portuguese language while others follow it back to Africa. There exists a typical example, be that as it may, in creolisation. Creole has additionally a racial and social implication. In the nineteenth century creole could mean a white individual brought into the world outside of Europe in the states. It could likewise allude to a Jamaican, or additionally an individual of blended race. There were additionally negative mentalities towards creoles. A few whites conceived in Europe accepted the creoles to be second rate. Then again the creole blacks figured themselves better than the recently shown up Africans. The creole populace was destined to be recognized by new c ulture and mentalities. Creoles were likewise distinguished by their adjustment to the new condition outside of Africa. Inevitably creole got interchangeable with patriotism. Scholars differ on the meaning of creole culture. A few scholars point to Voodoo and Rastafarian religions as components of creolisation while others equal the afro Caribbean culture on an entire with creolisation. So as to show up at a trade off one needs to analyze certain standards. One of the fundamental standards includes moving ceaselessly from the quest for birthplace and concentrating rather on the accessible

Admission Essay on What Confuses Me Most

Questions That Are Hard to Answer Socrates once said that the more one tries to understand life, the more confused and lost one feels. This idea is definitely true for me. Although I love my life and thank God every day for this precious gift, there are a lot of things which I find strange, puzzling or irritating. But what I find the most confusing is the phenomenon of people who ask you questions the answer to which is either obvious or so personal that you simply could not reply honestly. Whenever I am asked such a question, I get extremely embarrassed and lose my ability to speak completely. My neighbor is at the door. A nice kindhearted single woman in her late fifties: â€Å"Hey, darling! Tired today again? A sleepless night because youve split up with your boyfriend?† Yes. Right, I did split up with my boyfriend yesterday. Yes, she knows it one hundred percent, as only a totally deaf person would not have heard the way we shouted at each other. And she is anything but deaf. I mumble something in reply and try to escape as fast as possible. A car park on a rainy day. I am trying to get into the car being wet to my bones. A middle-aged man with a kind smile comments: â€Å"Left your umbrella at home, havent you?† â€Å"No, no, I just enjoy getting absolutely wet! Such an extraordinary feeling†. But my sarcasm is only in my thoughts. In reality I do not say anything at all. Why do people ask such strange questions? What answer do they expect to get? Is it a peculiar form of expressing your compassion? The motives of some peoples actions seem so ambiguous. However, I believe that even these feelings are good because they prove that we live in the most unusual world.

Greenwich Mean Time vs. Coordinated Universal Time

By the mid-nineteenth century, Greenwich Mean Time (GMT) had been established as the primary reference time zone for the British Empire and for much of the world. GMT is based on the line of longitude running through the Greenwich Observatory located in the suburbs of London. GMT, as the mean within its name, would indicate, represented the time zone of a hypothetically average day at Greenwich. GMT disregarded the fluctuations in the normal earth-sun interaction. Thus, noon GMT represented the average noon at Greenwich throughout the year. Over time, time zones became established based on GMT as being x number of hours ahead or behind GMT. Interestingly, the clock began at noon under GMT so noon was represented by zero hours. UTC As more sophisticated time pieces became available to scientists, the need for a new international time standard became apparent. Atomic clocks did not need to keep time based on the average solar time at a particular location because they were very, very accurate. In addition, it became understood that due to the irregularity of the earth and the suns movements, the exact time needed to be modified occasionally through the use of leap seconds. With this precise accuracy of time, UTC was born. UTC, which stands for Coordinated Universal Time in English and Temps universel coordonnà © in French, was abbreviated UTC as a compromise between CUT and TUC in English and French, respectively. UTC, while based on zero degrees longitude, which passes through the Greenwich Observatory, is based on atomic time and includes leap seconds as they are added to our clock every so often. UTC was used beginning in the mid-twentieth century but became the official standard of world time on January 1, 1972. UTC is 24-hour time, which begins at 0:00 at midnight. 12:00 is noon, 13:00 is 1 p.m., 14:00 is 2 p.m. and so on until 23:59, which is 11:59 p.m. Time zones today are a certain number of hours or hours and minutes behind or ahead of UTC. UTC is also known as Zulu time in the world of aviation. When European Summer Time is not in effect, UTC matches the time zone of the United Kingdom. Today, it is most appropriate to use and refer to time based on UTC and not on GMT.

Btec Unit 8,P1 Health and Social Essay - 1253 Words

UNIT 8-P1 Describe the application of behaviorist perspectives in health and social care. In this task I will discuss the application/part of behaviorist perspectives in health and social care. Behaviourist approach In Psychology learning is seen as a change in behaviour caused by an experience. Behaviorism, is seen as a learning theory; an attempt to explain how people or animals learn by studying their behaviour. The Behaviourists Approach has two theories to help explain how we learn, Classical conditioning and operant conditioning. In this task I will attempt to describe and evaluate this approach. Ivan Pavlov was a Russian Physiologist. At the end of the 19th century Pavlov was conducting research into the physiology of†¦show more content†¦Watson believed that psychology had failed to become a natural science, due to the focus on consciousness which he thought of as very unscientific and subjective. He believed that theories should be supported by careful scientific study of observable behaviour through laboratory studies. Inspired by the work of Ivan Pavlov, Watson conducted his own experiment, with the help of his assistant Rosalie Rayner, to show classical conditioning in humans. Watson and Rayner wanted to show that the principles of classical conditioning could be applied to emotions, such as fear. Watson believed that when children reacted to loud noises, it was because of fear, and that this fear was an unconditioned reflex. Little Albert an 11 month old boy was chosen as the participant. Watson identified that a white rat did not provoke any fear response in Albert, so it was a neutral stimulus. Little Albert was then exposed to the white rat, but every time he reached out to touch it Watson would make a loud noise. Albert would get frightened and start to cry. After repeating this several times, Albert started getting frightened just by seeing the rat. Just like the bell in Pavlovs experiment, the white rat had become a conditioned stimulus to Albert. Watson therefore concluded that even compl ex behaviour such as fear was a learned response. Edward Thorndike, an American Psychologist, believed that learning could also take place through trial and error, and not justShow MoreRelatedUnit 8 P1 and M11566 Words   |  7 Pagesï » ¿Assignment brief – QCF BTEC Assignment front sheet Qualification Unit number and title Level 3 BTEC National Diploma in Health and Social Care (QCF) Unit 8 – Psychological Perspectives for Health and Social care. Learner name Assessor name Kamila Patrycja Zgadzaj Kwame Attikpoe Date issued Hand in deadline Submitted on 5th December, 2014 15th December, 2014 15/12/14 Assignment title Explain the principal psychological perspectives and assess different psychological approaches to study. 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Communicating Corporate Social Responsibility †MyAssignmenthelp

Question: Discuss about the Communicating Corporate Social Responsibility. Answer: Introduction A brand can be defined as the name, symbol, design or term capable of creating a distinction between the products of an organization and its competitors in the eyes of the customers (Wheeler, 2012). A new brand suffers from the lack of awareness among the target market due to its unpopularity in relation with the other popular brands. A new brand named LazzZy is started as a brand of casual clothing for both males and females which provides a range of hoodies, dresses, shorts, trousers and t-shirts including oversized t-shirts. Moreover, LazzZy also provides an exclusive variety of flip-flops, snoozies and eye masks within reasonable prices. The brand provides premium quality products at comparatively lower prices than the other popular brands which therefore increase its favorability in the minds of the target customers. It aims to serve its customers with a wide range of products which ultimately give them a stylish and fashionable look without requiring them to sacrifice their comfort zone. Brand identity can also be defined as the way business wants to be perceived by buyers (Mclntyre, Melewar Dennis, 2016). Brand identity covers various components shaped by the business for the purpose of presenting the value the corporate is trying to bring to the marketplace and to appeal to its clients (Budelmann, Kim Woznaik, 2010). LazzZy is a newly incorporated brand for the people who like to stay stylish without leaving their comfort zone. This basic motive of the brand is clearly demarcated with its tagline This is who you are. It provides a wide range of basic as well as funky clothes for males and females within an affordable price range. This brand wants to be perceived by its buyers as the destination for trendy clothing and accessories range within a budget. Moreover, LazzZy brand is wholly addressed to those people who prefer loose and comfortable clothes instead of tight clothes in their day to day life. Brand personality can be often referred to as the description of a brand in terms of human personality traits. It also determines the relationship that consumer shares with a brand (Franzen Moriarty, 2015). Customers are attracted to purchase a brand if the personality of the brand appears to them like their own (Gordon Zainuddin Magee, 2016). LazzZy, therefore, portrays the image of an everyday lazy life which many people find to be related to their own. It chooses excitement as its brand personality which is synonymous with a carefree, determined and youthful attitude. Moreover, it has targeted the everyday attitude of the youth nowadays as they are more comfortable in being what they are instead of pretending to be something they arent. LazzZy has adopted powerful and clear strategies of differentiation which are adjustable and directly linked to the inner characteristics of a brand. This in turn creates strong identity for the brand (Guedes Roncha, 2011). The brand image of LazzZy depicts the trust it has gathered with its quality and long lasting clothes for every mood of an individual. Moreover, the brand makes the use of soft and wrinkle free material in the manufacturing of its products which creates a unique and positive image in the minds of its customers. The brand image of LazzZy has acted as the determining factor and has significantly increased the sale of its products (Marketing 91, 2016). Products and Prices LazzZy provides a diversified product range of apparels including sweatshirts, hoodies, shorts, t-shirts, trousers, capris for both men and women within a reasonable price range i.e. 2K 10k. It also makes available a variety of accessories such as snoozies, flip flops, eye-mask and caps starting from Rs.500 onwards. All the products are available in a variety of sizes and colors for meeting the customized requirements of the customers. The brand also provides the products at the discounted prices at the time of festivals and new year. Moreover, there is also an option for the customers to exchange the products in case of any defect or size issue. The marketing communication strategy includes the various strategies used by a brand in order to inform, influence or convince their target audience regarding their products (Grin, 2014). The communication strategy has played a vital role to bridge the gap between the target audience and the brand LazzZy with the help of the elements of Communication mix to achieve its advertising and marketing objectives (McCartney, Butler Bennett, 2008). The communication mix refers to the various methods used by LazzZy to achieve the communication objectives for the purpose of promoting their products to the targeted customers (Dahlen, Lange Smith, 2010). LazzZy adopts methods like advertisement, sales promotion, public relations, publicity, viral marketing, social marketing, experimental marketing, direct marketing and personal marketing for communicating information relating to latest offers, discounts, sale and new collections to their targeted customers. Advertisement- LazzZy advertises its products on billboards, social media, Youtube, promotion events (malls and airports) and through street marketing. Though advertising is very expensive for an unestablished brand like LazzZy, still its large reach has enabled the brand to address the geographically dispersed audiences with low cost per exposure. Advertisement has developed a new perception in the minds of the customers towards the brand LazzZy to be more legitimate. Advertising has helped LazzZy in building of brand image as well as in stimulating the short term sales (Aaker Biel, 2013). Sales Promotion- LazzZy makes the use of sales promotion technique for attracting the customers towards their brand. It organizes various contests, referral gifts and prizes for engaging the interests of its customers (Westberg Pope, 2014). Moreover, it often organizes a frequent shopper program where the maximum spender of the month gets free shopping worth 10K. Once in every 3 months it provides the offer in which two products are provided in the price of one. The adoption of sales promotion techniques have resulted in boosting of the sagging sales of the brand (Akinyele Olorunleke, 2010). Public Relations- The extended media outreach has stimulated the public relations for the brand (Chung, Lee Heath, 2013). Furthermore, LazzZy often participates in community events by the way of sponsorships and competitions. Public relation technique has helped the brand to reach those prospects that are missed via other forms of promotion. Publicity- LazzZy has made the use of social media to generate publicity for itself by creating pages on Facebook, Twitter and Instagram. The pages are regularly updated with the latest offers relating to discounts, sale and arrival of new collection with the view to keep its followers informed. Also, the customers who have updated their phone numbers with the stores are sent messages related to such offers and any other achievement by the brand, for example- LazzZy achieved the sales target of 1,00,000 customers in the last month. Publicity is also aimed by sponsorship of social events by the brand and by frequent press releases and press conferences for the launch of new range of products (Skard Thorbjrnsen, 2014). Viral Marketing- This technique is used by LazzZy by the way of formulating funny and unique messages and videos on Youtube and Facebook such that the websites and users are induced to forward such messages to other websites and users (Hudson, Huang, Roth Madden, 2016). Viral Marketing has played a crucial role in increasing the brand awareness for LazzZy (Tech Target, 2017). Social Marketing- LazzZy has aimed at creating mass awareness regarding the range of their products by keeping the social media pages active and updated (Tsimonis Dimitriadis, 2014). Facebook has played an important role in communicating the latest offers to the people (Dehghani Tumer, 2015).Furthermore, LazzZy has also collaborated with some of the famous fashion bloggers for the promotion of their products through the popularity and fan following of those bloggers. Experimental Marketing- Experimental marketing has helped LazzZy to focus on touchpoints that the customers love and value (2CV, 2017). The experiences of the customers and their buying patterns is analyzed to make further strategies for the brand with the use of eclectic methods and tools by considering consumer as a rational person (Atwal Williams, 2017). Direct Marketing- LazzZy often makes the use of direct advertising techniques of communication mix such as telephone marketing, online advertising, catalogs, direct mail and text messages. This works as a customized and interactive way to promote the products as it includes the aspects of both personal selling and sales promotion (Armstrong, Adam, Denize Kotler, 2014). The communication with the customers through this way has helped LazzZy in seeking a response from its customers ((Kokemuller, 2017). Personal Marketing- Personal selling of the brand is somewhere integrated with the direct marketing element of the brand . The brand LazzZy participates in fairs and trade shows, telemarketing and business to business selling for promoting its sales through the adoption of proper communication techniques. Retail stores of the brand are an important part of this method. Personal interaction has enabled the brand to receive feedback and accordingly make adjustments (Huang Sarigollu, 2014). LazzZy aims to target both males and females within the age group of 15-35 years. Therefore, the brand basically targets teenagers to adults for their product range. The brand provides products in a reasonable price range, therefore, they are affordable by almost every average income group (D'Souza, Gilmore, Hartmann, Apaolaza Ibez Sullivan?Mort, 2015). Moreover, it targets those individuals who cannot sacrifice their comfort zone for looking stylish in their day to day lives. Positioning to customer segment LazzZy has managed to create the positioning of the brand with the help of marketing mix- price, place, product and promotion. LazzZy has generated competitive range to stand in the market with various combinations of color and style within an affordable price range. Moreover, other products like eye masks, snoozies, and flip-flops have become the first choice of the customers due to its amazing quality. The brand communicates proper marketing messages to the target customers with the view to enable them to differentiate between the products offered by other competitive brand (Hassan, Husi?-Mehmedovi? Duverger, 2015). This has led to the increased customer loyalty towards the brand which in turn has resulted in higher brand equity. Brand equity has also protected LazzZy against the competitive threat and has reduced the price sensitivity. Brand Touchpoints are those points which are basis of interaction of the customer with the brand (Abbing, 2017). This is who you are these words comprise one of the most remarkable slogans which create a strong impact in the minds of the customers and therefore attract them for making the purchases (People Design, 2017). The customers experience a level of comfort and relation with the brand LazzZy since the name itself depicts the unwillingness of leaving the comfort zone. The customers can easily link themselves with the brand as it fulfills the desire of an individual to look stylish and fashionable without making any efforts for it. Such touchpoint has enabled the customers shifting from the consideration of the brand to actually making the purchases (Baxendale, Macdonald Wilson, 2015). The touchpoints of LazzZy are often associated with the advertising, website and shopping experience of its customers (Fryer, 2014). Conclusion A brand faces a lot of challenges when it enters a market (Izquierdo-Yusta, Labajo, Jimnez-Zarco Martnez-Ruiz, 2016). The brand LazzZy effectively deals with its customers and their diversified mind sets. This has led the brand to build a positive brand image in the minds of its customers regarding its products. Moreover, the customers trust the brand which is visible from its increasing followers on the social media. The communication strategy adopted by the brand has resulted in increased sales of its products over the period of time. LazzZy is therefore expected to be one of the leading brands in the upcoming time. References 2CV. 2017. A new communications mix?, [Online]. Available at: https://www.2cv.com/what-we-think/2013/09/a-new-communications-mix.aspx [Accessed on: 14 November 2017]. Aaker, D.A. and Biel, A., 2013.Brand equity advertising: advertising's role in building strong brands. Psychology Press. Abbing, E. R. 2017. Brand-driven Innovation: Strategies for Development and Design. Bloomsbury Publishing. Akinyele, S.T. and Olorunleke, K., 2010. 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